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Unis Gio Chino

May 12, 2011

If you are still wearing your brown and navy pants everyday, it’s time to step out of the cold and into some go to hell pants. No better chinos in the game than those made by Unis. Flat front, slim fit and made in the USA with fabric from Italy. Sure, Unis makes all the khaki, grey and navy you so often gravitate toward but why not cop some red clay, pool blue, grass green, lemon ice, or mint?

Curious about why these US manufactured chinos are $228? Why not let Eunice Lee tell you herself.

- DJS

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5 Comments leave one →
  1. Shawn permalink
    May 12, 2011 9:34 pm

    So, they cost that much b/c the US has a comparative DISadvantage in producing textiles. Prices are signals, and when your opportunity cost is as high as it is for labor in the US, that should tell you to produce something else. Of course, perhaps the quality really is that remarkable, it’s possible, but I doubt it–this company undoubtedly produces a stellar quality pant, and people are willing to buy it, so it obviously is worth it to them, but I suspect that much of the reason consumers are willing to pay those prices is based on a faulty understanding of economics.

    • May 13, 2011 9:46 am

      Value is indeed a difficult thing to put in monetary terms. Brands like Unis do make amazing pants and when you own a pair, seeing how they age, look and feel differently, you are able to notice the difference from other mass produced pants.

      For me it’s not that someone from American did the stitching… it’s that someone (in this case, from the U.S.) paid an extreme amount of attention to the all the details that make these pants remarkable (design, fabric, trim, wash, dye, cut & stitching). The little things about the pant, even if I am the only one that notices, gives me a different experience when I wear them.

      Is that worth the inflated cost? All in the eye of the beholder.

  2. Matt P permalink
    May 13, 2011 12:55 am

    Always love the bright chinos. I may have cheaped out on mine, comparatively, but still love the look.

    • May 13, 2011 9:31 am

      I don’t know if purchasing chinos under $200 would be called “cheaped out” my friend. 90% of all my chinos cost far below that as well. Few of us have the money to put up $228 for every pair of pants we own.

      Unless one has a substantial menswear budget, I usually think that items like these are one of those once every season purchases where you go all in on something you really want.

  3. May 13, 2011 10:15 am

    As someone who actually owns Unis chinos, I can attest to the quality and fit. Sure, lots of brand have been dipping their toes in the slim chino market as of late, but the fabric and construction of “cheap” chinos leave little to be desired. The fabrics that Eunice selects are far more substantial that what you’re used to seeing from mass produced brands offering a similar but lacking product.

    I’m debating about adding a couple more pairs to my growing collection, more specifically the lemon ice and loden models.

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