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Gustin Denim

January 8, 2013


When the gents at Gustin reached out to me about producing selvedge denim in the U.S. (San Francisco) available at $81, it got my attention. Upon hearing more of their story, it was something that I couldn’t help but get behind. The details…

  1. Premium menswear: we’re sticking with our San Francisco made, classically styled, spare-no-expense design philosophy. We’ll launch with premium denim, but quickly build a complete classic American menswear collection.
  2. Crowd-sourced: We’re building out a top notch online presence to showcase the brand and inviting our followers to choose what goes into production by funding styles they want.
  3. True wholesale: By selling directly online to customers, we can charge our wholesale – for selvage denim, that means $81 instead of $205 retail. We’ll keep this pricing philosophy across the line. We’re taking this leap because we fundamentally feel a shift in pricing is long overdue.

I’ll have a pair to review once they hit production. Join me by jumping to their Kickstarter to take a look.





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